turncay

commercial laundry solution branding

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commissioned to develop the corporate and brand identity for a commercial laundry solutions company.  The goal was to create a fresh and modern visual identity that reflects the company’s Bahamian roots while maintaining a professional and approachable aesthetic. This comprehensive rebranding included redesigning their logo, developing a cohesive color palette, and applying the new identity to branding assets like vehicles and uniforms.

The redesigned logo captures the essence of Turncay’s values: reliability, cleanliness, and pride in their Bahamian heritage.  The color palette was inspired by the vibrant hues of the Bahamian flag—black, aquamarine, and gold—symbolizing strength, the surrounding seas, and the nation’s warmth and optimism. These colors were carefully balanced to create a clean and professional look while also celebrating the company's cultural roots.

To ensure consistency across all touchpoints, I extended the branding to Turncay’s vehicles and uniforms. The vehicle designs feature the bold colors and clean lines of the new branding, making them instantly recognizable on the streets of Nassau. For the uniforms, I incorporated the same palette with practical and comfortable designs that ensure workers represent the company with pride and professionalism. This project celebrates Turncay’s identity while positioning them as a modern leader in the commercial laundry industry.