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BENNE CAFFEE BRAND IDENTITY
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This freelance project involved creating a new brand identity for a coffee bean company based in El Salvador. The final design draws from the colors of the Salvadoran flag while emphasizing the importance of coffee farm workers through illustrated elements on the packaging. The illustrations aim to celebrate the people behind the product and bring visibility to their labor.
The packaging was designed to feel fresh, contemporary, and visually striking on shelves, balancing cultural reference with modern appeal. This project was developed in collaboration with Ivanna Cabrera, with a shared focus on storytelling, ethical representation, and strong visual impact.